Xiaomi’s electric vehicle (EV) division is rapidly gaining traction, with nearly 100,000 pre-orders secured for its updated SU7 model within just 15 days of launching pre-sales on January 7, 2026. This strong demand underscores the growing appeal of Xiaomi’s automotive venture, even as the company navigates a competitive EV market.
Price Point and Sales Performance
The new-generation SU7 is priced at 229,900 yuan (approximately $32,500 USD), a 14,000 yuan ($1,980 USD) increase over the previous model. Despite the higher cost, sales figures from Xiaomi stores in major cities such as Beijing, Shanghai, and Wuhan show robust order volumes, ranging from 200 to over 400 units per location. With 477 stores nationwide, Xiaomi estimates the total pre-order count is nearing the six-figure mark.
Inventory Management and Production Transition
As pre-sales for the new SU7 gain momentum, Xiaomi is phasing out custom orders for the previous-year model, focusing on clearing existing inventory. Production is being strategically shifted to prioritize the latest SU7 variant, ensuring a smooth model-year transition without disrupting supply chain operations. This approach directly addresses past delivery delays, most notably with the Xiaomi YU7, where customers once faced wait times exceeding a year.
Key Upgrades and Demand Analysis
Xiaomi implemented an early small-deposit system to analyze demand and manage critical component inventories proactively. The new-generation SU7 boasts significant upgrades, including:
- Silicon carbide high-voltage platform: Available in 752V and 897V configurations.
- Standard laser radar: Across all variants.
- 700 TOPS computing power: Enhancing intelligent driving capabilities.
- CLTC-rated range of 902 kilometers: Providing extended driving distances.
These improvements, coupled with a targeted marketing campaign led by CEO Lei Jun through three live-streamed sessions in January 2026, have fueled pre-order enthusiasm.
2025 Success and 2026 Outlook
In 2025, Xiaomi delivered 411,800 vehicles, exceeding its annual target by 17%. The company is ambitious for 2026, aiming for 550,000 deliveries with the SU7 playing a central role. Xiaomi also plans to introduce an unannounced YU7 GT model alongside the pre-ordered SU7. Since its April 2024 launch, the Xiaomi SU7 has already sold close to 400,000 units, proving its early success in the EV market.
This surge in pre-orders not only validates Xiaomi’s entry into the automotive sector but also highlights the growing consumer appetite for advanced EVs in China. The company’s proactive approach to supply chain management and its commitment to technological upgrades position it for continued growth in the years ahead.
