Ford is developing a new, rugged-looking plug-in hybrid (PHEV) SUV for the European market, drawing heavily on the design of its popular US-market Bronco. The vehicle will be manufactured in Valencia, Spain, alongside the Kuga crossover, and is set to arrive in 2027.
End of an Era, Start of a New Strategy
This new SUV represents a significant shift for Ford in Europe. It will indirectly replace the long-running Focus hatchback/estate – discontinued after nearly three decades – signaling a move away from traditional compact cars towards larger, higher-margin crossovers. This change reflects broader industry trends, where automakers are prioritizing more profitable, in-demand vehicles.
The decision to develop a PHEV rather than a full EV aligns with Ford’s current strategy for Europe. Demand for electric vehicles has not yet met expectations, leading the company to continue investing in hybrid and combustion engine technologies. This is a pragmatic move given current market conditions.
Design and Platform
The SUV will share the Kuga’s C2 platform but will feature a completely unique exterior design inspired by the Bronco. This deliberate styling choice aims to capitalize on the Bronco’s strong brand recognition, particularly among buyers seeking a more adventurous aesthetic. The design will be a clear departure from the Kuga, ensuring the new model stands out in Ford’s European lineup.
New Leadership, New Direction
The vehicle will be among the first new models launched under Jim Baumbick, Ford’s recently appointed head of European operations. Baumbick’s mandate is to streamline product development and focus on vehicles specifically tailored to European consumer preferences. This signals a renewed commitment to regional customization rather than simply transplanting US-market models.
The Bronco-inspired SUV is a strategic bet on the continued demand for SUVs, especially those with a rugged, off-road-ready image. By blending American design cues with European engineering, Ford aims to carve out a niche in a competitive market.
The launch of this PHEV crossover will be a key test of Ford’s ability to adapt to changing consumer preferences and maintain its position in the European automotive landscape.
