Porsche narrowly broke its US sales record in 2025, selling 76,219 vehicles—a mere 52 more than the previous year’s 76,167 units. The German automaker managed this win despite a challenging market, highlighting the strength of its brand loyalty and demand for its models. This small margin raises questions about broader industry trends: even luxury brands are finding growth increasingly competitive, and incremental gains now define success.
US Sales Breakdown
The Macan led Porsche’s US sales figures with 27,139 units sold, confirming its position as the company’s most popular model. The Cayenne followed closely behind at 20,314 units, while the iconic 911 secured third place with 13,574 vehicles delivered. The 718, Taycan, and Panamera rounded out the sales figures, demonstrating a diverse portfolio performance.
CPO Sales Surge
Porsche also achieved record-breaking Certified Pre-Owned (CPO) sales, moving 48,092 vehicles – an 11% increase from 2024. This growth aligns with broader trends in the used car market, where inventory has risen for four consecutive years. As of December, over 2.31 million used cars were available in dealerships across the US. The CPO success suggests consumers are increasingly seeking value and reliability in pre-owned luxury vehicles, especially amid economic uncertainty.
Global Sales Decline
Despite the US success, Porsche experienced a 10% decrease in global sales, moving 279,449 vehicles in 2025 compared to 310,718 in 2024. The Macan remained the top-selling model worldwide, with 84,328 units sold, an increase of 2%. This contrast between US gains and global declines underscores regional market dynamics and the potential impact of tariffs, supply chain issues, or shifting consumer preferences in other countries.
“Driven by the loyalty and enthusiasm of our customers for the incredible cars we offer, we have achieved stability and even growth to set a new record in a market that experienced profound change in 2025,” notes President and CEO of Porsche Cars North America, Timo Resch.
Porsche’s ability to eke out a US sales record in a turbulent market is notable. The company’s success in CPO sales demonstrates a shrewd understanding of consumer demand, while the global decline suggests broader challenges remain. The margin of victory—just 52 cars—highlights how fiercely competitive the luxury automotive market has become.
