Rivian plans to begin production of its highly anticipated R2 electric SUV in the second quarter of 2026, with full-scale output expected by late in the year. The company projects initial sales of 20,000 to 25,000 R2 units during 2026, alongside continued deliveries of its existing R1S, R1T, and commercial van models.
Production Ramp-Up and Timeline
The R2 will initially be assembled on a single shift at Rivian’s Illinois factory, with a second shift added later in 2026 to increase capacity. This gradual approach reflects the typical challenges faced by new automakers scaling production of a new vehicle. Total vehicle deliveries across all models are forecast between 62,000 and 67,000 in 2026 – roughly consistent with the 42,000 units Rivian delivered in 2025.
Long-Term Sales Expectations
Rivian leadership expects the R2, priced starting around $45,000, to become the company’s best-selling model by the end of 2027. The Normal, Illinois factory is being expanded to produce up to 215,000 vehicles annually, including 155,000 R2s. A second manufacturing plant is also planned in Georgia for future production.
R2 Specs and Features
The R2 will offer an estimated range of 300 miles with a dual-motor powertrain delivering 656 horsepower. Additional variants, including single-motor and tri-motor options, are also planned. While the base price is targeted at $45,000, launch edition models will likely cost more.
Why this matters: Rivian’s success depends on the R2. The company has proven it can build high-end electric trucks and SUVs, but to survive long-term, it needs a more affordable model that can reach a wider market. The R2 is positioned to be that vehicle. The company’s aggressive expansion plans, including the new Georgia factory, signal confidence in the R2’s potential to drive growth. The automotive industry is shifting rapidly toward EVs, and Rivian must execute flawlessly to compete with established players like Tesla and new entrants from China.
Rivian is betting heavily on the R2 to solidify its position in the electric vehicle market. The production timeline, sales projections, and expansion plans reflect a calculated effort to scale operations and capture a larger share of the growing EV demand.
