Luca di Montezemolo isn’t pulling any punches. The former chairman says the brand is teetering on the edge of disaster with its first electric vehicle.
He’s worried. Truly.
The Weight of History
Di Montezemolo served Ferrari longer than anyone else in the post-Enzo era, holding the helm from 1991 to 2014. He isn’t some distant outsider. Enzo Ferrari personally recruited him in the early ’70s. That connection runs deep.
So when the Luce rolled out, the internet erupted. For once, Ferrari kept its secrets intact until launch day, defying the modern plague of leaks. But secrecy didn’t save it from criticism. Di Montezemolo was asked for his take. The answer? Brutal.
A Legend in Danger
“If I said what I really think, I’d hurt Ferrari,” he told askanews.
We risk destroying a legend. I’m truly sorry.
His wish? Take the horse off it.
He wants the Prancing Horse badge gone entirely. Instead, the configurator offers it in silver on the doors or as Scuderia shields on the fenders. Ferrari isn’t hiding its identity here. It’s screaming it. The irony stings. The man who helped build the myth fears the logo is now a liability on an electric box.
The Chinese Comment
He added a backhanded compliment, or perhaps a jab. He claims the Luce is a design the Chinese manufacturers won’t copy.
Does that mean it’s good? Or just bizarre enough to ignore?
Motor1 notes that Maranello executives aren’t happy to hear a former boss trash the product publicly. But this isn’t just gossip. It’s a historical pivot point. Combustion engines are dying. The electric future looks different.
Strange Shapes
The Luce doesn’t look like a Ferrari. Not even a little.
Even the V12 Purosangue feels like a relative of the Roma, familiar in its curves and aggression. The Luce? Alien. Without badges, you’d struggle to name the maker. It’s a radical departure. Some will call it ugly. Others, visionary. Most will just shrug.
Sales are the only metric that actually matters.
I’m not the buyer. I don’t spend hundreds of thousands on a car I’ll likely drive to one place and never leave. But the wealthy are strange creatures. Their tastes are eclectic. They buy art, after all. Maybe they’ll buy this too.
